The rebranding of Effect Audio
Reinventing audio, empowering you to listen differently. - EFFECT AUDIO Rebranding
We relentlessly push to recreate classics
We rewrite the possibilities to shape music
From 2009 to 2021,
We have “changed” YET very much remained the same.
We will be showcasing ourselves with a refreshed branding to continue our belief in the empowerment of EFFECT and uphold the brand value that we have held on in our hearts for the past 12 years.
SOUND.
DESIGN.
PERFECTION.
Along with you, reshaping the music in its subtleties.
12 years since the founding of EFFECT AUDIO, we decided on a revamp of the branding.
In addition to the refreshed brand’s image, we have also expanded our product categories by introducing the earphone category;
We will be using our “new look” and the passion towards the portable audio products to explore further possibilities in the future.
Reinventing audio, empowering you to listen differently.
01 [ BRAND NEW LOGO ]
We have made some integration and changes based on our original LOGO
We have kept our most iconic [E] ICON which also represent the power of EFFECT
The whole EFFECT AUDIO branding has been simplified, in using the most concise way to represent our core branding.
Either the [E] ICON or EFFECT AUDIO, they are all highly recognizable.
02 [ BRAND SLOGAN ]
SOUND.
DESIGN.
PERFECTION.
These are the EFFECT AUDIO’s resolute values.
SOUND
Paying attention to every subtle changes in the sound and with professionalism to endow the product with vitality. Detail is the key to everything.
DESIGN
Many have often wondered, “It’s only an audio cable, is it necessary to design it exquisitely?”
Our answer is always a doubtless YES
To us, each of the element in the audio system is not supposed to be act or treated as a tool but should be an aspiration of high quality music life.
PERFECTION
The fiery passion, attention to every detailing and pushing Perfection are the keys to the success of EFFECT AUDIO.
03 [ BRAND NEW VI COLOUR PALATTE ]
Colour represents the personality of the brand.
We chose Black and White as our main colour which can very well brings out the classic of EFFECT AUDIO.
The main colour will be supported with 3 different hue of [Grey] to enhance the layering and add a hint of metallic copper to act as an embellishment. This will put forth the ultimate simplicity yet never monotonous.
04 [ A Revitalised New Brand Image ]
Following by the upgrade of the brand image, a series of peripheral product from our official website, product packaging to gift pack and greeting cards will also be revamped.
Corresponding with EFFECT AUDIO branding concept.
There will be more surprises to come.
Stay tuned!