EFFECT AUDIO ANNOUNCES THE AXIOM AND AXIOM XP IN-EAR MONITORS
Effect Audio has announced in a livestream on the 29th of October 2021, the release of the Axiom and Axiom XP in-ear monitors (IEMs).
Both IEMs feature a modular design called the MU (“Modular Unit”) system, with an interchangeable connector piece that allows
users to connect either MMCX or CIEM (also known as “0.78mm 2-pin”) terminated cables to the IEMs. The MU System promises
high levels of user-centric scalability and customisability as more functions are developed and released in the future.
The Axiom was revealed as the answer to a two-month long mystery campaign titled “What is the X?” during a livestream that also
showcased the new branding and road-mapped new services for the Singaporean-based brand. Just like the livestream, the Axiom
was fleshed out across three themes: “Sustainability”, “Versatility” and “Experience”.
Within each of the three themes, the IEMs pack in a number of user-oriented features. Examples of these include the omission of a
stock cable, along with the use of recyclable materials for the construction and packaging of the Axiom and Axiom XP in “Sustainability”;
having ergonomic features and a linear, versatile sound signature for “Versatility” and an Oriental, story-based unboxing under “Experience”.
“The reasons we do not include a stock cable with the Axiom are simple,” said Suyang Zou, Founder of Effect Audio. “Firstly, we do
not want to include a substandard cable that is destined for the landfill and therefore very wasteful. Secondly, and perhaps more
importantly, we want to encourage customers who already have cables from us or any other manufacturer to reuse what they have.
However, even if you are in a position to be without access to such spare cables, we would also have a solution for you.”
To counter the intended omission of a stock cable, Effect Audio will also make available a perpetual, opt-in cable bundle programme
with every Axiom purchase. Axiom customers can look forward to a minimum of a 10% discount for every cable purchased with the
Axiom, stretching up to 25% for either one of three “Preferred Pairings” as promoted by the brand. For the launch period, the Maestro,
EVO10 and Cleopatra will be the first three designs to be offered under this “Preferred Pairing” arrangement. The cable bundles
will be available exclusively on Effect Audio’s online store.
As an IEM, the Axiom features oversized 12mm magnesium dynamic drivers and twinned Knowles balanced armature drivers for a
hybrid, 2-way design. In addition, it also features a Hetian jade faceplate and a matte shell made from aluminium and titanium alloys.
The Axiom XP goes further to include a polished shell and 12mm pure beryllium dynamic drivers.
The Axiom is immediately available for pre-order; with deliveries starting in November. The Axiom XP is currently slated to be released
in early 2022 with no firm release date. Prices for the Axiom and Axiom XP are US$1499 and US$2388 respectively.
Customers who are shopping from their preferred local dealers can also look forward to region-specific deals and product bundles too.
The IEMs ship with a one year limited-liability warranty, which will be extended by six months with every successful registration.
For more information about the Axiom, please visit the product site here.