About Us


Incorporated in 2009, Effect Audio was founded to meet the needs of a niche segment of the audiophile and music industry professionals market.

We are the go-to industry professionals in manufacturing high-quality earphone cables that give you an audio experience like no other.

Continuously driven by the search for a perfect sound quality for purposes that go from music appreciation to sound engineering, our earphones cables undergo an intensive Research & Development process that makes use of our expertise and knowledge in different materials and the sound quality that they produce.

Each cable undergoes precise fine-tuning and testing, in order to please your ears with the ultimate Effect Audio Experience, bringing you on a superior auditory journey that you have been searching for all this while.

How It Began

In 2009, the bricks were laid as an online business. Effect Audio was founded by Suyang while he was still an Electronics and Electrical Engineering (EEE) student in Nanyang Technological University (NTU).

Back then, there weren’t many options for upgrading of earphone cables, apart from the run-of-the-mill products that either performed mediocrely, or were too expensive.

With an intensive drive to provide both quality value-for-money options to the market, we began to look into R&D to produce a wide variety of cables that produced superior sound. Suyang’s workmanship is eventually recognised by Crystal Cables and that led to Effect Audio offering the renowned “CC Piccolino” which brought Effect Audio to fame.

As we continued to dive into our research, testing and developing prototypes, we gradually improved the quality of our cables and broke into the high-end market.

With Suyang’s personal expertise injected into the cable development process, we harness the edge over other cables – the understanding that differences in structure and assembly will result in different audio qualities.

As we continue to strive for perfection and quality, we are built on the culture of dedication to hard work, and letting our work speak for itself.

Take a look at what we have to offer here.

Appreciating The Community

We are more than just a business.

Effect Audio is not just a platform to upgrade your cables. It is about building a community of audiophiles, hobbyists and people who appreciate good sound.

Our showroom is not a store front; it is a place where you can kick your feet up and indulge in light-hearted chit-chat with people who share a common interest. We welcome you to settle in with us at our lounge area, designed for you to escape the daily grind and socialize with our community.

Who knows? You may even catch our live cable demonstrations or live demonstrations of our partner’s earphones.

At the same time, we are fully committed to fulfilling special requests that you may have, with our Bespoke service.

With face-to-face consultation upon appointment, we are able to ascertain the sound quality you appreciate the most, and tailor an upgrade cable solution for you.


To create a community of like-minded individuals who appreciate good sound, great company, and excellent craft.

A major part of our business is to drive the community of audiophiles to excellence and create a community in which we can share our interests.

  • We aim to be that platform where a community of genuine, like-minded individuals can look forward to gather and talk about their appreciation of good sound.

  • We aspire to become the leading expert in the sound industry, especially where upgrade cables are concerned, bringing reliable and trustworthy information to our customers



We take the utmost pride in every service that we provide and every cable that we manufacture from scratch. If it isn’t up to our standard, we will scrap it and start over.

Our pride stems from the belief that there is no compromise for quality. As such, any service or product that you receive from us is polished with a sense of accomplishment, and pride knowing that our name will be spread beyond all borders.


We place a great emphasis on forging strong relationships with people.

Connecting with our customers on a personal level is key to fully understand what they want.

On the other side of the spectrum, we also seek to collaborate with the best earphone manufacturers of the industry, in order to produce truly customised, high-end equipment that will please our customers, and introduce a wide variety of choices in our products.

Constant Learning & Development

We represent a ceaseless learning process; a journey in discovering the best of the audio industry.

As we go along, we discover new and novel ways to equip you with top-of-the-line earphone cables, and at the same time spur the industry to further advancement and development.

Our quality is our promise. We never compromise on giving you the quality, and when we do our best, we give you the best.

Don’t know where to start? Click one of the links below to jump right in.

Get the latest news and promotions when you subscribe
Subscribe to our mailing list and get exclusive news and
promotion straight to your inbox!