About Us

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The Effect Audio Experience

Incorporated in 2009, Effect Audio was founded to meet the needs of a niche segment of the audiophile and music industry professionals market.

We are the go-to industry professionals in manufacturing high-quality earphone cables that give you an audio experience like no other.

Continuously driven by the search for a perfect sound quality for purposes that go from music appreciation to sound engineering, our earphones cables undergo an intensive Research & Development process that makes use of our expertise and knowledge in different materials and the sound quality that they produce.

Each cable undergoes precise fine-tuning and testing, in order to please your ears with the ultimate Effect Audio Experience, bringing you on a superior auditory journey that you have been searching for all this while.

The Effect Audio Experience

How It Began

In 2009, the bricks were laid as an online business. Effect Audio was founded by Suyang while he was still an Electronics and Electrical Engineering (EEE) student in Nanyang Technological University (NTU).

Back then, there weren’t many options for upgrading of earphone cables, apart from the run-of-the-mill products that either performed mediocrely, or were too expensive.

With an intensive drive to provide both quality value-for-money options to the market, we began to look into R&D to produce a wide variety of cables that produced superior sound. Suyang’s workmanship is eventually recognised by Crystal Cables and that led to Effect Audio offering the renowned “CC Piccolino” which brought Effect Audio to fame.

As we continued to dive into our research, testing and developing prototypes, we gradually improved the quality of our cables and broke into the high-end market.

With Suyang’s personal expertise injected into the cable development process, we harness the edge over other cables – the understanding that differences in structure and assembly will result in different audio qualities.

As we continue to strive for perfection and quality, we are built on the culture of dedication to hard work, and letting our work speak for itself.

Take a look at what we have to offer here.

Appreciating The Community

We are more than just a business.

Effect Audio is not just a platform to upgrade your cables. It is about building a community of audiophiles, hobbyists and people who appreciate good sound.

Our showroom is not a store front; it is a place where you can kick your feet up and indulge in light-hearted chit-chat with people who share a common interest. We welcome you to settle in with us at our lounge area, designed for you to escape the daily grind and socialize with our community.

Who knows? You may even catch our live cable demonstrations or live demonstrations of our partner’s earphones.

At the same time, we are fully committed to fulfilling special requests that you may have, with our Bespoke service.

With face-to-face consultation upon appointment, we are able to ascertain the sound quality you appreciate the most, and tailor an upgrade cable solution for you.

Appreciating The Community

Exploration Era

Legacy Products from years 2009 - 2015

Silver Era

Legacy Products from years 2016 - 2018

Silver Era

Golden Era

Legacy Products from years 2019 - 2021

Building A New Age of Classics

From year 2022

Building A New Age of Classics

About Us